7 figure Attraction Agent

If You’re Going Up Against a Female Agent, Listen to This First! | Louise Pope

• Tom Panos - Real Estate Coach & Trainer

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Louise Pope shares her inspiring journey of nurturing her business whilst building a family. 

She is on track to write $1 million in GCI in a marketplace where the average house price is $1.18m in East Fremantle, WA. 

In this candid discussion, Louise reveals the challenges and triumphs of growing her real estate career while raising 4 children. 

Louise demonstrates why being a mum in real estate can be an unfair advantage.

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Tom Panos:

I had an agent that used to work for me when I ran my real estate company and I didn't like what he used to do, even though he said to me to shut up because he was getting me business and that was he was working in a marketplace against another female that had three kids. And he would go to the appointments and he'd say listen, if you go with her, I'm letting you know, don't expect anything extra, she's a nine-to-fiver. No, don't expect anything extra, she's a nine-to-fiver. And he'd actually go on and say like you know, I see what my wife does with two kids. You know she's got three kids and my wife is working, is at home full-time. I'm curious has that been used against you before? Kids in real estate?

Louise Pope:

Yeah, it absolutely was. The first time I knew it was a thing is when I lost out on a listing and I'm always very respectful. When I lose a listing, I'll call the client and ask for feedback about why. But I always wish them the best because I do want them to have a successful sale. But I said, out of curiosity, why did you choose the other agent? What was it that I didn't, you know, do enough of? Or or what did you feel? And she said well, we really love you, we connected with you, we trust you, we know you work hard. But we just think, given what other people have said, that you're probably really busy at the moment with your new baby.

Louise Pope:

And when I heard that I really had to take some time, then I was like, okay, I've got to hide the kids, I've got to hide the kids, I've got to pretend like I don't have them. But then I got to a stage and you know that actually wasn't so long ago where I thought to myself do you know what I'm confident with, who I am? You know I can bring good results. I, if a client engages me to sell their home, they are at the top of my priority list, along with my family. I'll do anything for them and I know that I'm good at what I do, so I thought I'm going to flip this on its head.

Louise Pope:

I can't hide anymore. I took the pressure right off of myself. I even went as far as doing a billboard recently that had me in the middle sitting, composed with my four crazy kids around me and that said nurturing your family's next move. And from that billboard like it was a pretty bold move for me because I was exposing something that I was kind of scared of exposing and the feedback from that's been amazing. I've had mums and families come forward and yeah, it's been a really, really beautiful feedback from that.

Tom Panos:

Okay, that okay. So what you're saying? I actually think that when you portray an image on social media of being bulletproof and a robot, you relate less to people. I think one of your advantages, louise, is when you're sitting at a vendor's house, you know what they're going through.

Louise Pope:

Absolutely.

Tom Panos:

So you can actually bring this into the conversation and then people like dealing with people that are like them, right? So I actually think by not hiding it but actually using it as a competitive advantage, you can actually devastate your competitors, because people will feel more relatable in a world where people are time poor. They're crazy rushing, dropping kids off to school. When they see a real estate agent and they realise she's just like us actually, it's just that her job is in real estate I think it can actually help you, not harm you, and you're saying to me that is the case.

Louise Pope:

That's exactly the feedback I've been getting.

Tom Panos:

If there's one quality I've noticed of high performing agents is they're competitive and they hate losing. Right and to the point. I actually said it to an agent this morning. He goes. Every time I look at my competitor on insta it gives me the shits. And I said well, if you want to have the shits less, don't look at your competitor on Instagram. I've actually Sorry.

Louise Pope:

I've actually. It sounds terrible and I don't want to sound savage, but I've actually blocked a lot of people in my competitors, I guess, and also don't want people watching what I'm doing because it's distracting. Yeah, I just want to focus. I just do what I do and I do it as well as I can, and that's all that matters. You don't need to see what everyone else is doing. I find that derails me. If I go down that avenue and Steph's always told me that just stay in your own lane.

Tom Panos:

I'm the same in the training space. I'm not an agent. In the training space I had someone that actually rang me up and they said oh, hopefully next year we'll get you to come to our conference in New Zealand. I know that you're not travelling this is about three years ago because you've been unwell and you're not travelling. I said who told you that? And they told me it was another trainer. And I said are you serious? I said that's not the case. Anyway, cut a long story short. I actually thought to myself.

Tom Panos:

The reality is, people can say everything they want to say. But if you control your own social media platforms, right. If they're saying that you are back traveling, if they're saying that you are in fact working at seven o'clock at night, right. People can say whatever they say. But I'm actually convinced now, louise, that whenever you say something negative, the person that's saying that negative thing the person that they're saying it about, right? Or the person they're saying it to always thinks to themselves why are you bagging that person? Is it that you're threatened by that person, right?

Tom Panos:

I think most human beings understand that when you have a go at someone, there's a reason. You've got a reason, you've got a reason for it, and I've got to tell you to any young guy out there or girl, put loose fancy free that's watching this live or on replay. Do not waste this golden opportunity that you may have of not Like. I find it hard to believe, louise, that often the people that have got the worst time management are the people that have got all the time in the world right. It's just that they just don't have. Oh no, the video has just ended, but I've got good news for you. If you resonated with this and you want to take the next step and move from just being a sayer to a doer, this is your sign to join the Real Estate Gym, where you can get enormous amounts of content, scripts, dialogues, techniques, processes to help you build an ELF business Effortless, lucrative and fun. Press the link right now.