7 figure Attraction Agent

The 500 Sales a Year System Revealed 🔥 Rash Dhanjal

• Tom Panos - Real Estate Coach & Trainer

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In just 7.5 years, Rash Dhanjal has gone from 8 listings in a tough Perth market to building a team of 13 that’s on track to make 500 sales a year.

In this case study with Matt Lahood (CEO of The Agency), Rash reveals the tech tool he uses to funnel 300-500 buyer calls a day and convert them into listings.

The entire training is only in the Real Estate Gym 

Tom Panos:

The reason I've got these two gentlemen together is that sometimes I find it's the mentor, the sales leader, that is able, from a distance, to observe what makes that person so good. So that's the reason I invited Matt LaHood to this. However, the person that we're doing a case study on today is arguably the number one volume agent in Australia. Now, I say arguably because I don't want to be in a situation where someone comes up and says, oh no, I just went on there, I saw this person there, but we're talking about a person who's at around 4.30 sales in a 12-month period and also maybe will be the first agent in Australia doing normal residential real estate to achieve 500 sales. Any tech, templates, automation, any things that you can suggest that help you save time and be efficient, any things that you can suggest that help you save time and be efficient.

Rash Dhanjal:

Yeah, 100%, we use what we call Leeds Den. What we were finding is, as the market kept growing, the buyer inquiry almost 10x'd and this caused a lot of issues. So, tom, some days last year especially, I used to get 300 to 500 calls a day. Some days last year especially, I used to get 300 to 500 calls a day. So this caused a big issue and stress on me as well, because I couldn't take on the inquiries. So we started looking at tech about a year and a half ago and we have a tech called Leeds Den. So all the inquiries get funneled through there and then from there there's a lot of automation. So if they're looking for a property, then they do a buyer wishlist link, which is a survey. That survey will ask them specific questions and those specific questions will automate certain communication back to them. So if they're looking for a mortgage, can you Rash what's the product called? Again, it's called Leeds Dim.

Rash Dhanjal:

One of our team members here in the office has developed it and works for Adam Namosky, darren Hall. So we, about two years ago, started working on this, saying, look, we're getting so many inquiries, how do we not alienate buyers and find a way of actually converting that into listings, converting that into leads for referral partners? So we get mortgage leads, property management leads out of it. We get listings. We actually also then put them onto our buyer match in our CRM system. Then they get listings that the agency are selling as well. So everything is run through the funnel and then, based on that funnel, there's constant communication. If we haven't closed that into a lead, then there's another communication two, three months down the track.

Matt Lahood:

Hey, tom, one of the secret herbs and spices that got uncovered there and probably slipped through was when you heard Rash say about everybody's on the same level. So what that's done and most agents if you look around a lot of the models they try and have like a hierarchy, like you know, you're a buyer's agent, you're a junior, you're an associate, this and that, what that does. It prevents.

Tom Panos:

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