74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey Grossman

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey is an acupuncturist who first started acupuncture creating content for his clinic 20 years ago, way before it was trendy or a household phrase. 

You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from.

In this episode, we also talk about:

• The evolution of graphic design and how it's easier than ever to create professional-looking acupuncture content
• The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
• The necessity and cost-effectiveness of email marketing for acupuncturists
• The importance of asking for help with your marketing when you need it
• An interesting take on why so many chiropractors seem successful in business
• The benefits of coaching and accountability in building or scaling an acupuncture practice
• And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

• Acu Downloads (Free 14-Day Trial)
• Acupuncture Media Works on Facebook
• Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.