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Acupuncture Marketing School
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Episodes
108 episodes
108 | Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton
Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainab...
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Season 5
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Episode 108
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37:16
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107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan
AI is changing SEO for local businesses like acupuncture clinics. Are you ready?Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, e...
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Season 5
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Episode 107
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34:46
106 | How to Market a Cosmetic Acupuncture Practice
Today I'm sharing what strategies work well to market my cosmetic acupuncture practice. Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. Over the years,...
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Season 5
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Episode 106
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30:34
105 | Savings, Retirement, and Debt Strategies for Acupuncturists with Robin Valadares
In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.In this co...
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Season 5
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Episode 105
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38:49
104 | Passive Income for Wellness Practitioners with Allie Joy
Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices.&nb...
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Season 5
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Episode 104
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33:22
103 | Maximize Clinic Success: Use What You Already Have with Ildi Arlette
Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profita...
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Season 5
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Episode 103
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36:16
102 | How to Get Acupuncture Patients from Instagram in 2025 with Molly Cahill
This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, action...
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Season 5
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Episode 102
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43:15
101 | How to Get More Acupuncture Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad
Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and ...
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Season 5
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Episode 101
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37:53
100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina
🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA...
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Season 5
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Episode 100
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50:53
99 | Nicole Lanni’s Journey: From Coma to Consultant & Acupuncture Marketing with Heart
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practiti...
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Season 5
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Episode 99
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42:46
98 | Cut the Noise: Smarter Acupuncture Marketing & Flow State Productivity with Screws & Stilettos
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marke...
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Season 5
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Episode 98
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38:56
97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, websi...
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Season 5
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Episode 97
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52:35
96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years ...
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Season 5
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Episode 96
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53:06
95 | The Soul and Science of Money with Shaneh Woods
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business ...
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Season 5
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Episode 95
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42:14
94 | Find the Acupuncture Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu
Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well...
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Season 5
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Episode 94
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34:20
93 | Acupuncture Practice Growth, Patient Retention, and Purpose with Gen Drummond
In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost rete...
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Season 5
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Episode 93
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35:09
92 | What Marketing Didn't Work for My Acupuncture Practice in 2024
This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024.I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what too...
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Season 4
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Episode 92
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24:04
91 | What Marketing Worked Well to Grow My Acupuncture Practice in 2024
This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.As a disclaimer, remember that I LOVE marketing, so I do a LOT...
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Season 4
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Episode 91
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31:04
90 | Leadership, Boundaries, and Sustainable Income with Joanna Sapir
Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. Joanna’s expertise is rooted in decades of experience, inc...
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Season 4
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Episode 90
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59:00
89 | Optimize Your Acupuncture Website for More Patients with Aurelie Martin
Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping wellness professionals (including acupuncturists!) attract patients by optimizing or building their web presence, wi...
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Season 4
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Episode 89
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40:27
88 | Last-Minute Holiday Marketing Ideas for Your Acupuncture Practice with Ildi Arlette
Today I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s als...
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Season 4
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Episode 88
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52:00
87 | Market Your Acupuncture Practice Smarter, Not Harder with Kate Matheson
Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches tha...
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Season 4
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Episode 87
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50:52
86 | Pay Your Acupuncture Clinic Rent with Retail Income: Retail Tips from Acupuncturists Tori and Marla of TOMA Skincare
Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.Tori and Marla are business p...
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Season 4
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Episode 86
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28:14
85 | Selling a 7-Figure Therapy Practice and Healing from Burnout with Gabrielle Juliano-Villani
Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four ...
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Season 4
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Episode 85
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45:46
84 | Scaling a Hybrid Community Acupuncture Clinic to $500k with Michelle Hamilton
This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, ...
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Season 4
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Episode 84
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35:40