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Acupuncture Marketing School
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Episodes
101 episodes
101 | How to Get More Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad
Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers strengthen their digital presence by collecting and managing patient rev...
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37:53
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100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina
🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA...
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50:53
99 | Nicole Lanni’s Journey: From Coma to Consultant & Marketing with Heart
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practiti...
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Season 5
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Episode 99
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42:46
98 | Cut the Noise: Smarter Marketing & Flow State Productivity with Screws & Stilettos
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses refine what’s working, cut out what’s not, and streamline their marketing for better resu...
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38:56
97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, websi...
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Season 5
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Episode 97
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52:35
96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years ...
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Season 5
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Episode 96
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53:06
95 | The Soul and Science of Money with Shaneh Woods
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business ...
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Season 5
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Episode 95
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42:14
94 | Find the Marketing that Aligns with Your Energy with Krystal Couture, The Pelvic Acu
Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well...
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34:20
93 | Practice Growth, Patient Retention, and Purpose with Gen Drummond
In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost rete...
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Season 5
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Episode 93
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35:09
92 | What Marketing Didn't Work for My Acupuncture Practice in 2024
This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024.I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what too...
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24:04
91 | What Marketing Worked Well to Grow My Acupuncture Practice this Year
This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.As a disclaimer, remember that I LOVE marketing, so I do a LOT...
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31:04
90 | Leadership, Boundaries, and Sustainable Income with Joanna Sapir
Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. Joanna’s expertise is rooted in decades of experience, inc...
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Season 4
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Episode 90
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59:00
89 | Optimize Your Website for More Patients with Aurelie Martin
Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping health and wellness professionals attract patients by optimizing or building their web presence, with an emphasis on...
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40:27
88 | Last-Minute Holiday Marketing Ideas with Ildi Arlette
Today I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s als...
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52:00
87 | Market Your Acupuncture Practice Smarter, Not Harder with Kate Matheson
Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches tha...
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Season 4
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Episode 87
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50:52
86 | Pay Your Clinic Rent with Retail Income: Retail Tips from Acupuncturists Tori and Marla of TOMA Skincare
Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, ...
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Season 4
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Episode 86
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28:14
85 | Selling a 7-Figure Therapy Practice and Healing from Burnout with Gabrielle Juliano-Villani
Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four ...
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Season 4
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Episode 85
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45:46
84 | Scaling a Hybrid Community Acupuncture Clinic to $500k with Michelle Hamilton
This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, ...
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35:40
83 | Finding Your Unique Path: Sustainable Success with Melissa Longo
This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.In t...
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Season 4
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Episode 83
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48:12
82 | Instagram Insights from Amrit Singh's Journey to 44k Followers
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I’ve been following her on Instagram for years, watching her social media channels...
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Season 4
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Episode 82
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32:34
81 | Get Local Media Exposure to Boost Your Business with PR Expert Mickie Kennedy
Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through publi...
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Season 4
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Episode 81
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28:00
80 | The Key to Getting Established Patients to Stay on Their Treatment Plan with Jessica Jones
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 su...
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Season 4
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Episode 80
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44:02
79 | Tips for Switching to a New EMR and Why I Switched to Jane
Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for a...
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28:32
78 | Starting a Practice from Scratch in Cyprus with Dimitri Boules
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021. We talk ...
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Season 4
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Episode 78
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48:02
77 | How to Turn Website Visitors into Patients with Kali Edwards
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites...
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49:05