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Acupuncture Marketing School
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Acupuncture Marketing School
97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more.
I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads.
In this episode, we cover:
- The must-haves before running Google Ads to ensure success
- Website dos and don’ts, whether or not you plan to advertise
- A surprising place they recommend putting contact forms on your site
- How to choose the right keywords for Google Ads
- Average monthly ad budgets and cost per click in our industry
- Why customer lifetime value matters when calculating ROI
- How long it typically takes to optimize Google ads
- And more
I hope you enjoy this conversation with Conner and Brett!
SHOW NOTES:
- Middle Way Marketing homepage
- Middle Way Marketing Free Consult
- Middle Way Marketing Instagram @middlewaymarketing
- Marketing Breakthrough Session with Michelle - $49
Today’s episode is brought to you by Jane — a clinic management software and EMR.
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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.