107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan Artwork

Acupuncture Marketing School

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.

Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.

Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

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Acupuncture Marketing School

107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan

July 22, 2025 • Michelle Grasek, MS, L.Ac. • Season 5 • Episode 107

AI is changing SEO for local businesses like acupuncture clinics. Are you ready?

Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics.

We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO.

If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.

What you'll learn:

What Google is really looking for in your Google Business profile
How AI-driven search is changing how acupuncture patients find you online
Practical updates you can make now to your acupuncture clinic website and online listings

Find it quickly:

03:05 - Google Business Profile Optimization Tips
14:18 - SEO and AI: Navigating the Changes
18:19 - Exploring Google AI Mode
21:14 - Optimizing Your Acupuncture Website for AI Search
23:42 - SEO Best Practices for Acupuncturists
28:22 - Handling Multiple Location Pages

Mentioned in this episode:

Jane - Use code ACUSCHOOL1MO for 1 Free Month
Darcy's Free Webinar - How AI is Changing SEO for Local Wellness Businesses and How to Adapt
Darcy's previous episode - Episode 75

Connect with Darcy:

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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