Acupuncture Marketing School

116 | Simple Instagram Wins for Brick‑and‑Mortar Acupuncture Practices with Molly Cahill

• Michelle Grasek, MS, L.Ac.

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If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.

I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.

We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes.

What you'll learn:

  • You don’t need thousands of followers to make Instagram work.
  • True engagement is less about likes and more about reach + relational action.
  • Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community.

Find it quickly:

  • 00:34 - Instagram Marketing with Molly Cahill
  • 01:05 - Understanding Instagram Engagement
  • 04:07 - Engagement Strategies for Local Businesses
  • 08:27 - Outbound Engagement Techniques
  • 12:32 - Collaborating with Local Businesses
  • 18:36 - Real-Life Success Stories
  • 21:49 - Digital Marketing Insights
  • 23:16 - Building Community Connections
  • 25:08 - Leveraging Micro-Influencers
  • 26:30 - Engaging with Local Influencers
  • 28:41 - Patient Ambassadors and Facebook Groups

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💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.