.jpg)
Acupuncture Marketing School
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Acupuncture Marketing School
124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.
Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”
In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.
In this Episode:
- Why patients stay stuck in curiosity (and what actually moves them forward)
- How to simplify your messaging so it builds trust instead of confusion
- How email funnels can answer patient questions and lead naturally to bookings
Find It Quickly
- 02:45 - Meet Nicole Bergstrom
- 03:30 - How She Became A Ghostwriter
- 05:18 - Why Acupuncture Patients Hesitate
- 09:02 - Writing To Overcome Skepticism
- 11:28 - Investment Not A Cost
- 14:49 - Simple Language Builds Trust
- 16:57 - Email Funnels And Newsletters
- 19:46 - Seven Day Funnel Strategy
💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.