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Acupuncture Marketing School
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Acupuncture Marketing School
127 | How to Optimize Your Acupuncture Practice Show Up in AI Search Results with Samantha Mabe
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AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?
In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm.
We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever.
In this episode:
- Why SEO is still the foundation for showing up in AI search results
- How blog posts and conditions pages work together strategically
- What AI tools are actually looking for when recommending local practitioners
Find It Quickly
02:57 - Meet Samantha Mabe
05:06 - SEO Still Matters
10:34 - Blogging for AI Queries
13:18 - Niche Messaging Wins
17:13 - Conditions Pages vs Blogs
21:06 - Trust Signals and Links
24:57 - Local Listings Consistency
27:47 - Test Your AI Presence
33:25 - Social Proof and Video
Connect with Samantha Mabe
Website: lemonandthesea.com
Instagram: instagram.com/lemonandthesea
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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.