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Acupuncture Marketing School
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Acupuncture Marketing School
129 | The Return of Human-Centered Marketing with Kali Edwards
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Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age
Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.
Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we’re digging into what’s actually working in clinic marketing right now.
In this episode we talk about:
- How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithms
- Why blogs still matter and how to choose topics your patients are already searching for
- The connection between branding, trust, and attracting the right patients
- How to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing content
- Why networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital world
Hope you enjoy today's episode with Kali.
💚 This episode is sponsored by Faire Wholesale.
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Mentioned in This Episode:
- Website: JuneMango.com
- Instagram: @junemangostudio
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.