Overcoming reluctance to having hard conversations

Chris, Paul, and Connie from Exceptional Sales discuss the root causes of sales call reluctance and the need for a more strategic and research-based approach to sales. They also highlight the limitations of automated digital tools and the importance of developing strong professional relationships for referrals and support. Lastly, they emphasized the importance of effective communication, particularly in delivering bad news to clients, and the promising market conditions for new producers.