15 Minute Freelancer
15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
Episodes
93 episodes
93. Pressing pause?
Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a ...
•
Episode 93
•
11:56
92. Using video to market your business (pt. 2 with Jude Charles)
This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or not you tell stori...
•
Episode 92
•
15:33
91. Storytelling for your personal brand (pt. 1 with Jude Charles)
How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant ad...
•
Episode 91
•
16:06
90. The future of freelancing (with Paul Evans)
Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and s...
•
Episode 90
•
15:18
89. Creating a remarkable client experience (with Gigi Davarashvili)
Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy clients are more...
•
Episode 89
•
16:17
88. Looking back over 2022
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cove...
•
Episode 88
•
17:01
87. Behind the scenes at Magazine Street! (takeaways for freelancers)
This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)I share my top takeaways from a few of the many ...
•
Episode 87
•
13:28
86. Do you need a newsletter? (with Eman Ismail)
"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent
•
Episode 86
•
15:46
85. Is your next freelance client on TikTok? (with Chloe Barnes)
Are you missing a trick if you don't use TikTok to market your freelance business?My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chl...
•
Episode 85
•
14:55
84. Healthy habits for busy freelancers (with Sally Duffin)
It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.Sally Duffin is a freelance writer and nutritional therapist, a...
•
Episode 84
•
15:48
83. How to sell strategy to work less and charge more (with Austin Church)
One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward g...
•
Episode 83
•
15:42
82. Choosing – and changing – your niche (with Tom Garfield)
Do you have a niche or specialism as a freelancer?Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?People have big opinions on ...
•
Episode 82
•
15:13
81. Outsourcing made easy (with Lisa Tennant)
So you know you should be working ON your business as well as IN it, but how do you actually do that when you're busy? If you've got more work than you can handle, need some help to trim your to-do list, or want to outsource but are not quite s...
•
Episode 81
•
15:00
80. Pain-free PR for freelancers (with Melissa Hobson)
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with...
•
Episode 80
•
15:01
79. A productivity hack for busy freelancers (with Bonnie Harrington)
Regular listeners know that I love hearing how other freelancers stay organised – if you do too, I think you'll enjoy this episode.Bonnie Harrington, freelance writer, host of Tomato Tuesdays, and Pomodoro enthusiast joins me to discuss:...
•
Episode 79
•
16:06
78. Freelancing in a recession (6 tips)
Are you worried about what the current economic situation might mean for your business? If so, please know you are not alone. In this solo episode, I share the questions I'm considering to prepare my freelance business for economic ...
•
Episode 78
•
13:35
77. Don't be afraid to change your business (with Heather Pownall)
Do you need to make a change in your business? Feeling a bit daunted? This episode is for you.My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what p...
•
Episode 77
•
16:09
76. From purpose to profits (with Matt Saunders)
Forget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to ...
•
Episode 76
•
16:07
75. Create your own conference! (With Nikki Simpson)
Joining me for this episode is Nikki Simpson, someone who truly embodies the idea that if you want to see something exist in the world, then you should just go ahead and create it yourself. Nikki is the founder and director of the Internation...
•
Episode 75
•
17:39
74. How to work fewer hours! (with Alicja Tokarska)
One of my goals for 2022 was to shift from working five (or sometimes seven!) days a week to a consistent four-day week. If you listened to episode 66, you'll know how that has been going... My guest this week heard that episode and offered to ...
•
Episode 74
•
15:38
73. Struggling to stay motivated? Try this
Let’s be honest, running a freelance business is hard work! It’s normal for motivation to ebb and flow. This week Louise shares her 7 top tips for riding out those dips in motivation and pushing through to the other side, including:...
•
Episode 73
•
14:53
72. The dos and don'ts of freelancer websites (with Gill Andrews)
Two firsts for the podcast this week, a quick-fire question round and a GIVEAWAY!My guest is the queen of website copywriting herself, Gill Andrews. In just 15 mins, Gill answers all your burning questions about the dos and don'ts of fre...
•
Episode 72
•
16:15
71. Freelancing for introverts (with Carmel Finnan)
One for the quiet freelancers.We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for a...
•
Episode 71
•
15:12
70. Unleash your inner rebel (with Advita Patel)
"You can't be everyone's cup of tea, or you'd be a mug!"Advita Patel is the founder of Comms Rebel, which aims to revolutionise workplace and business culture by encouraging us all to be a bit more rebellious. She's also the co-founder ...
•
Episode 70
•
16:18
69. Do freelancers need a CV? (with Jenny Stallard)
Do freelancers ever need a CV? Before this conversation, I'd have said no – after all, I can just send potential clients to my website, can't I?But Jenny Stallard has a different take. Jenny is a freelance writer, business coach, speake...
•
Episode 69
•
16:22