Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Episodes
66 episodes
Instagram's Fake AI Influencers? Plus: A CSAM Scandal Rocks Google & Zuckerberg’s Moderation Cuts
Who’s real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world:• Instagram is testing AI-generated user profiles — Are we entering a world of fake ...
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Season 4
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Episode 3
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36:08
2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack
Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)Amazon’s move to sell its ...
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Season 4
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Episode 2
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36:25
New co-host, same chaos: Amazon Haul, Nike's DTC regrets, Perplexity AI Shopping, and more
Big changes on Growing Ecommerce! Chris Scharmueller joins Mike Ryan for a fresh, unscripted take on the latest in online retail. In this episode:Amazon vs. Temu: What Amazon’s “Haul” launch says about their playbook and prof...
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Season 4
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Episode 1
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37:23
2024 Year End Recap: Google’s Legal Challenges, Amazon vs. Temu, and Other Platform News
Discover the forces reshaping the ecommerce landscape leading into 2025 as host Mike Ryan guides us through a labyrinth of game-changing developments and strategic maneuvers. From the Department of Justice's legal challenges against Google to t...
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Season 3
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Episode 10
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34:09
Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and Google
Can a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back aga...
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Season 3
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Episode 9
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34:25
Tech's Impact on Health & Beauty with Rob Davis of THG
(Recorded live at IRX Birmingham)Rob Davis is Acquisition Marketing Director at THG Beauty, a division which is responsible for £1.2B of THG's total revenues, and which includes brands such as LOOKFANTASTIC, Cult Beauty, and Dermstore. Rob ...
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Season 3
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Episode 8
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43:04
Google Marketing Live: Ads in an AI-First Search Experience
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around cor...
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Season 3
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Episode 7
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33:28
The State of MarTech with Daniel Smulevich
Learn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving an...
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Season 3
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Episode 6
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47:18
Behind Temu's Digital Advertising Landslide
Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-...
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Season 3
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Episode 5
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39:20
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy
Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Rob...
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Season 3
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Episode 4
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32:09
Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien
Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the...
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Season 3
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Episode 3
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53:14
Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel
Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis i...
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Season 3
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Episode 2
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1:01:45
The Future of Ecommerce Advertising in the Post-Cookie Era
Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episo...
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Season 3
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Episode 1
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29:14
Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts
Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and...
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31:56
The Future of Pay-Per-Click Advertising: A Conversation with Wijnand Meijer
Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a...
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38:35
Product Segmentation for Ecommerce: Tackling Efficiency and Scale
Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navi...
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Season 2
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Episode 19
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30:13
Google's Auction Games: Beneficial or Manipulative?
Are you ready to peel back the curtain on Google's shadowy world of search auctions? Prepare for a shocking journey that will explore the murky details of Google's alleged auction manipulation, as revealed in the Department of Justice antitrust...
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Season 2
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Episode 18
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36:26
Exploring Amazon's Edge, AI Influence in Ecommerce, and Ad Tech Future
Ever wonder why Amazon seems to always be ahead of the curve while Google seems to be playing catch up? Join me and James Hercher from AdExchanger as we pull back the curtain on the lucrative yet often under-discussed world of e-commerce and D2...
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51:15
The Impact of Google's Automation on Advertisers
Ever wondered how small advertisers navigate the labyrinth that is Google Ads? We dive into the thick of this challenge with Collin Slattery, founder of Taikun Digital, as we address the growing complexities of mid-funnel marketing. From Google...
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50:25
Performance Max: Navigating the Labyrinth of Mystery Placements and Estimations
What if I told you that the elusive world of Performance Max campaigns could be demystified? That's right, after an exhaustive year-long investigation, analyzing over 3000 campaigns, I've begun to crack open the black box of Performance Max. To...
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Season 2
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Episode 15
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43:42
An In-depth Look at Digital Marketing with Stefan Bures from metoda
Ready to unlock the power of Amazon Ads? Join us for a fascinating deep dive into the world of Amazon advertising with our special guest, Stefan Bures, founder and CEO of metoda. Stefan is here to share his wealth of knowledge on Amazon Ads, of...
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Season 2
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Episode 14
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46:14
Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat
Get ready for a ride as senior product manager at adidas, Onur Polat, steps into the spotlight. His journey from launching a jobs portal in Albania to charting the intricacies of corporations and scale-ups like Criteo and Channable is nothing s...
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Season 2
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Episode 13
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57:29
Shedding Light on Marketing Mix Modeling: Lampenwelt's Data-Driven Strategies
Ever wondered what it takes to navigate the world of performance marketing amidst a global pandemic? Join us as we chat with Stefan Huß, Head of Performance Marketing at Lampenwelt, a mid-to-top market lighting brand and part of the Luqom Group...
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Season 2
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Episode 12
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57:20
Unveiling the Power of Generative AI in Ad Campaigns
What if artificial intelligence could revolutionize the e-commerce industry? Join us in our captivating conversation with Ralph Mayr, director of Product Management at Smarter Ecommerce, as we delve into the intriguing world of AI and its impac...
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Season 2
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Episode 11
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51:37
Google Marketing Live: Exploring the Impact on Ecommerce
Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the...
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Season 2
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Episode 10
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40:27
