Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Advertising 60 million products: How to set and measure your paid advertising?
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Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue.
Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supersized accounts, and how to deploy automation in this huge oil tanker like organization.
- Advertising 60 million products - 10:30
- What is the right amount of segmentation - 14:32
- SEO and SEA management - 16:32
- Full funnel marketing and KPIs - 24:59
- What technology to focus on? - 39:00
About Smarter Ecommerce (smec):
Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.
The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.
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