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Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
2022 ecommerce retro: Consumer Confidence, Inflation and Google Ads funnel metrics.
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Welcome to Episode 3. of Growing Ecommerce.
Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus of the market report is on Germany, Netherlands, UK, and France.
Join Mike and learn what are the key trends to build on in 2023.
Which ecommerce verticals grew in 2022? -1:36
Inflation and consumer confidence, what to make of it? -5:33
Retail mobility vs. Covid stringency - 17:25
Full funnel metrics - 19:31
PMax adoption? - 37:37
About Smarter Ecommerce (smec):
Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.
The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
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