Growing Ecommerce – The Retail Growth Podcast

Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house.

February 21, 2023 Smarter Ecommerce Season 2 Episode 4
Growing Ecommerce – The Retail Growth Podcast
Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house.
Show Notes

Welcome to Episode 4. of  Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table  as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and the agency in-house relationship.  

Join Mike and learn more about the paid marketing in the UK .

  1. The big picture - 4:15
  2. PMax in the UK - 13:20
  3. Microsoft and AI content - 28:00
  4. In House vs Agency  - 34:25