AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong? Artwork

Growing Ecommerce – The Retail Growth Podcast

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

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Growing Ecommerce – The Retail Growth Podcast

AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong?

March 07, 2023 • Smarter Ecommerce • Season 2 • Episode 5

0:00 | 48:20

Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines between the new BING experience powered by chat GPT and google's Bard.

AI Introduction - 3:30
Is Ai coming after your job? - 16:40
Prompt engineering- 22:10
War of search engines - 28:08
How wrong are we dealing with AI - 42:22

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Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.

The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.

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