The EU Is Breaking Temu & Shein — Plus Google's Hidden AI Metric

The EU is finally using its teeth on Chinese e-commerce — and the auction landscape is already shifting. Mike and Chris break down what falling CPCs in Europe mean for your accounts, why the July 1st customs change could matter more than any fine, and the playbook for grabbing market share before the window closes.

Then: a major Google Marketing Live feature almost nobody is talking about. Google's new AI Performance Insights and the "Share of Voice" metric in Merchant Center finally show your product visibility inside AI Overviews, AI Mode, and Gemini — across both organic and paid. We cover what it does, where it lives, and the one big gap Google still leaves wide open.

In this episode: 
• Why the EU crackdown on Temu, Shein & AliExpress is a sign of what's coming 
• Average CPCs dropped ~2.3% in May 2026 — and up to 5% in some categories 
• The July 1st customs exemption change and what it does to Chinese sellers' margins 
• The playbook: tROAS as a signal, AI Max search, demand-led growth & smart bidding exploration 
• JoyBuy — the unregulated Chinese player to watch 
• Google's new AI Performance Insights & Share of Voice metric in Merchant Center • The black box that still remains: campaign-level data

Growing Ecommerce is brought to you by smec (Smarter Ecommerce). Learn more at smarterecommerce.com.

👉 Leave a review and drop a comment — we are curious what you guys think about this development.

#ecommerce #GoogleAds #PerformanceMax #PPC #Temu #Shein #GoogleMarketingLive #AIsearch #MerchantCenter

About Smarter Ecommerce (smec):

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The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.

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Transcript

The 2026 ecommerce squeeze: China's expansion into Europe

SPEAKER_01 0:08

Welcome to another episode of Growing E-Commerce. We have a good one for you today. We're going to talk about some news on Chinese e-commerce and how that's shaping up here in Europe and potentially elsewhere. We'll also talk about a feature that you probably didn't hear about at Google Marketing Live, but you should have. And with that, I'm one of your hosts, Mike Ryan. My name is Chris, and it's a pleasure to be here, sir.

SPEAKER_03 0:33

The pleasure is all mine. So you want to talk about China? Yes. Trump likes to call him China. Yes. That's right. So let's talk about it. That's right. I'm not a big fan of this Chinese e-commerce expansion. No. We have been both very clear on that, right?

SPEAKER_01 0:59

Yeah, definitely. I gave a webinar uh last month called the 2026 e-commerce squeeze. And that was one of the content pieces, by the way. Thank you. That was one of the big themes uh that I touched on and that we've been covering on this podcast for a long time.

SPEAKER_03 1:15

So uh let's set the stage. We both believe, and by the way, it's proven by numbers, that the Chinese are not fucking around. I think they have some issues with domestic demand. Uh for there are many reasons to it, but they look for global expansion. By the way, not just in the field of e-comm. You can literally see it everywhere. Yeah. And it feels like that these giants are going hard on Europe and they're eating the lunch of our beloved European online retailers, right? D2C players. But there's a silver lighting.

SPEAKER_01 1:51

Yeah. Or light at the end of the tunnel. Light at the end of the tunnel.

SPEAKER_03 1:55

Uh, which is, and we can we can talk about that right now. It feels like the EU has waken up, uh, woken up, and uh it seems like there might be a political wall uh these these uh Chinese Chiants are hitting.

SPEAKER_02 2:08

Yeah.

SPEAKER_03 2:08

Which I'm all up for because it's an unfair game. I I'm not aware of any big European online player who is who is a is a dominant player on the Chinese market, can do some research here. I don't know. At least I don't know one of them. Um and yeah, they um they there are some some actions now uh from the EU um which I I don't think they hurt them right away, but I think it's a sign to come. Yes. And the most interesting thing, what I would love also to talk about today, is we already see some impact, at least according to the data, on the auction landscape, yeah, which is a good sign for all the retailers of Europe. Yes.

unknown 2:50

Yes.

SPEAKER_03 2:50

What is your take before we jump into the details? What is your take on this Chinese e-commer expansion and and the use take on it? And where do you see this thing going?

SPEAKER_01 3:00

Well, uh yeah, as I talked about in the in that webinar, and as we've said before, like CPCs are getting really high. Um impressions seem to be down. It's very tight in advertising, in e-commerce advertising in Europe. And one of the big contributing factors here are Chinese e-commerce players. And you know, we've talked on this podcast before, and you'll read in a lot of headlines about Timu, Sheehan, AliExpress, but Troy Bye. Yeah, Joy Bye. And I and I want to circle back to them especially in a minute. Um But I did a little extra research for that webinar

The auction data: thousands of Chinese advertisers flooding Google Shopping

SPEAKER_01 3:36

where I pulled a very large amount of auction data from Google Shopping. And hold on, if I can nerd up for one sec, uh because you know, I uh a lot of people know me because of podcasts or things like that, but my actually my primary job is uh is to be an analyst, basically. And um, I am now in this closed beta feature or it's public, but it's this yeah, invite only uh beta feature in Google Sheets, which lets me have 20 million cells of data. It's heaven for you, man. It's heaven, yeah. Because you could already connect it to BigQuery and stuff like that. But it's so cool because with Excel, you can only have just over like a million rows of data. And with this, I can have up to 20 million rows of data. Uh so it's great. But anyway, I I had a a lot of fun with this. And um what I discovered, I I I pulled out all these thousands upon thousands of advertisers um in Google Shopping here in Europe. And then I also had AI support me with categorizing these, and there are so many more of just the big ones. Yeah. And and when you look at it as a as a whole, it's very challenging because as a whole, they're just flooding this channel, this category of advertisers. Whether they're Chinese or China orbit or effectively Chinese drop sellers, Chinese marketplaces, it goes on and on and on.

SPEAKER_03 5:07

And I think this is this is a very important piece of context here. When we talk about the Chinese e-commer expansion, we always talk about the big dogs. But man, even the small dogs out of China are very aggressive in what they do.

SPEAKER_02 5:20

Yeah.

SPEAKER_03 5:21

And most of them, for whatever reason, I think it has to be connected to governmental subsidies. Um, they it seems like they don't care about profitability, about a sustainable, profitable business model, with the exception of Troiba, maybe, but we we can talk about that in in um different um uh uh note. This is the thing, right? It's not just the big ones.

SPEAKER_01 5:43

They flood the uh EU market. Yeah. Yeah. So some of these, for example, are Amazon sellers

The EU bites back — Temu, Shein & the DSA fines

SPEAKER_01 5:48

that have grown so fat on Amazon that they're that they're branching out. Yeah. And uh and to your to your earlier question, which I kind of left hanging, like about the political side of this, Europe has the DSA, which is designed to tackle um marketplaces of of all kinds, digital marketplaces of all kinds, and um, then they have a special category, the very large online platforms, which has teeth. And they, you know, Timu is one of these, Sheen is one of these. Um, and that's where we're headed with this topic. They've started to use those teeth a little bit more. So which is good.

SPEAKER_03 6:26

Yeah. Let's be precise here, because I I I did some some research here. Um just a couple of things. And again, guys, don't, don't, don't be fooled here. The the numbers we're talking about here, they are drop in the ocean for these big players. But I think it's more about the sign to come. Yes. For instance, Sheen was hit with a 1 million fine in Italy. Very interesting, for misleading environmental claims. By the way, you're rightfully so. Not surprising. Not surprising at all. 40 million, the French guys, they are always more serious. 40 million fine in France for deceptive promotions. No surprise here. Timu had deceptive promotions. Nah, they never do this. Yeah, I would never do this. Um so um, and by the way, Timu, oh, probably our favorite one. I mean, you you are the mis still the Mr. T for me, right? Uh you don't want that. You don't like that? Uh let's go.

SPEAKER_01 7:22

You don't like it. I just don't want it on my tombstone. That's what I've always said.

SPEAKER_03 7:25

Uh I will, but I will make sure. By the way, yeah, I I don't know if I outlive you. But let's see. If I would, I would make sure that there is some reference to your Mr. T status, okay? All right. Okay. Thanks, Chris. Thank you. So but also Timu is facing intense EU DSA proceedings over non-compliance, staring down potential fines of up to six percent of global turnover. Yeah, and not just European turnover. That's the thing, man. This is serious. So again, uh, we can, and there the the list is a bit of a bit longer, but science to come.

SPEAKER_01 7:56

Yeah. There's even by the way, Timu just uh at a time of recording, they this is quite new. They just got hit with a 200 million one for dangerous products. Fair enough. Their influencer practices are under question. There's so many dimensions to it.

SPEAKER_03 8:08

Yes. And again, signs to come. And for me, the one thing which I think even the small fines, because let's 40 million, whatever. But the EU has the power, especially if they they they put something into the room of opportunity, so to speak, yeah, that they will take a certain share of the global revenue. And then it gets immediately interesting. We have seen this with Google, right? A couple of years ago with the CSS. Uh I mean, Google reacted fast.

SPEAKER_01 8:39

Yeah. Yeah, even more recently when Google became subject to DSA, there were all kinds of measures they had to take, with particularly with privacy and tracking.

SPEAKER_03 8:48

So that's I think a good thing because uh every little or big accusation here is is right.

Falling CPCs & the July 1st customs change: is the window opening?

SPEAKER_03 8:56

There uh the Chinese are not playing a fair game. Yes. Uh at least that's my opinion. And now the most interesting thing is, Mike, and we can talk about that, and you have had uh your fair share of analysis um uh uh for these numbers as well. But average CPCs, that's data from Google, May 2026. Average CPCs dropped by 2.3% week over week across multiple major retail categories. Yes. Now 2.3%, not a lot, but I think it's it's an it it's an indicator. Yeah. It's a strong indicator. Um and there are some categories where the drops are close to five or five percent or more. That's getting big. That's getting big. Now the question I have now is of course, I mean, we have to see how sustainable this this is. We talked about the CPC as being this one major hangover for literally every retailer, with the exception of the Chinese ones, because they don't care. Seems so. It would be great, right, to see this trend um maybe even accelerating. But the big question now is if if you were now in in a direct conversation with with one of our clients, yeah, how what are you doing with this data now? What what is it? And what what what what playbook

The playbook: tROAS, AI Max & smart bidding exploration

SPEAKER_03 10:11

could you come up with?

SPEAKER_01 10:12

Yeah, great question. I mean, I think you need to look in in every case, it's a case-by-case thing. Yes, how like because you can look at your auction insights and find out how present and how dominant have these companies been in my auctions that I'm in. So you can look at your overlap rate, how often they're going ahead to you, you can look at the outranking share, who's winning when you go head to head with them, um, and then look for changes to that. And the the other by the way, before we move into that, the other big horizon here is July 1st, which is when the de minimis uh exemption will end in Europe. And so these guys will have to pay, you know, it was like for shipments under 150 euros value, three no no customs, but now they'll have to pay three euros three years. Uh exactly.

SPEAKER_03 10:58

Which at scale is a lot of money. A lot of money for already probably non-existing margins, yeah.

SPEAKER_01 11:04

And imagine if someone orders a package that only has an 85 cent value and you have to add three euros customs on there. Because there are some of these cheap, cheap things that they sell. This this is the thing, right? Yeah. All right. Okay. This is another thing which we have to do. Exactly. This this is this, I think, is gonna be a much bigger turning point even in these auction dynamics. So I'd wait to see, especially what happens in July. Um, are these advertisers pulling back and how much? And then the question is what do you want to do about it? Um, and this is there's a couple of possibilities. You can enjoy the greater efficiency that I hope we see. Um, but when we saw major exits from advertisers in the past, we did not see those kind of signs. What we saw is that there were other wallets and bidders out there waiting to soak up that demand. And so that would be my playbook is let it be you. You should you should try to get that market share. Yeah, absolutely. Because I don't, if you wait all day for lower CPCs, you might wait a lifetime. We don't we don't know what will happen. Yeah, for sure. Um by the way, the Google reps would love you for that statement. Okay. Am I invited back to GML next?

SPEAKER_03 12:15

You're you're certainly Google, listen to this gentleman. He Carla Ginny invest the money, be more aggressive. But look, jokes aside, I'm fully with you here. Because uh the the name of the game for most of the retailers is uh I mean, I I hardly know any retailer who is just looking at efficiency right now. It's the it's the it's the squeeze game they're in. They have to be more efficient, but they need the growth anyway. Yes. This is this might be a chance now. Yes. By the way, I think it's no generic statement, like you said, look, it's a case-by-case thing. But if you see this this market op the auctions opening up for you, be more aggressive now. Yeah, because the window of opportunity will be closed. There are others waiting for that.

SPEAKER_02 13:01

Yeah, exactly.

SPEAKER_03 13:02

I think that's the statement.

SPEAKER_01 13:03

Yeah. And speaking of that, one of my concerns here we talked about Joy Buy. Um, because Joy Buy is not a very large online platform yet. Yes. They are not regulated in this way. And deep pockets. Yeah. Deep pockets, and they're following this Amazon model. They're they're they're following this model of having local inventory and delivering it fast at a low price. Yes. And so they're also likely not affected by the de minimis to the same extent. So this will be big chance for them. A chance for Joy Buy, a big chance for them.

SPEAKER_03 13:40

Which by the way, would make the window of opportunity smaller.

SPEAKER_01 13:44

Well, um, but let's see. I just mean we don't know what's gonna happen yet. But there are opportunities, there are risks. Yeah.

SPEAKER_03 13:51

And I have a look at it. I think this is our message. Have a look at it. It might be even bigger than these two to five percent. And two to five percent are they matter to you, right? In this margin game. Uh, and I would certainly go for this opportunity to see what you can do with this vacant market. Uh because there is one. Talking about Mike, about the playbook. I mean, we have been critical about the demand, demand-led, uh demand-led growth, yeah. Demand-led growth, which is basically an open budget uh idea of Google. Yeah.

SPEAKER_01 14:26

But man, could could be a thing here, right? It could be. If you it's a way to potentially stimulate your campaigns to spend more. Yes.

SPEAKER_03 14:34

And A. And I think, again, we have been critical about it, or but I think AI Max for search could also be a technology here, yeah. Which might untap these these search queries. You just haven't been on them for whatever reason. I think the two two technologies you could look at right now as an online reading and just see how it goes.

SPEAKER_01 14:55

Yeah, definitely. Another one that I've been very critical of in the past, but I'm changing my mind on it is And you were at the Gmail, of course. Yeah. Well, no, and it I and I I just have to be careful because I don't know where Google Google is on this, but it's smart bidding exploration. Um but what I will say is that because smart bidding exploration, if you're not familiar with it, it basically um anytime you know you set a row as target, okay, and the algorithm is going to do a combination of exploration and exploitation. Exploitation are these clicks and queries with high certainty where it knows it's going to convert. Exploration, it's the gambles, it's arguably more incremental. Um, but the the certainty is lower and the performance could be worse because there'll be swings and misses. Yeah. Um smart bidding exploration lets you encourage the algorithm to go further on that side, the exploration side, than the exploitation side. And Google is reshaping this feature in a way that I think makes it way more attractive and could make a lot of sense in these contexts. So have an eye on that. I've been dismissive of it in the past, but it's it's improving. And I I don't want to go into too much more detail about it right now because I can never remember what's uh fairly public and alcoholic.

SPEAKER_03 16:15

But yeah. Last two points I would like to talk um about uh with regards to the China topic. You do that three, five more times in court. We're kicking you off this podcast because I'm on it now. Uh no, the the the China thing is maybe good news. Although uh I think you you had uh we talked about uh that that study which is somehow contradictive, but there's also the consumer mandate, I would like to call it, which is two two numbers, which I I think it's good news. 74% of consumers state that they're willing to pay a premium for fully traceable sustainability verified fashion. Yeah, that sounds great if it's true. It sounds great. Another thing is 49% of shoppers explicitly have a high intent to buy if a product's origin and materials can be independently independently verified via digital product passport. The market wants authentic authenticity. That's according to the study uh I have in front of me. I tell you one thing. I I I know m a lot of shoppers who would probably say that. Yes, but in the moment where they have to make a decision, they don't give a flying fuck. So I I wouldn't be too bullish about that.

SPEAKER_01 17:31

No. Um I I think people follow price points and with AI uh search features, this could get even more the case. Yes.

SPEAKER_03 17:39

I'm just saying, I think that the the the Chinese e-commer expansion and also my network, people understand now, okay, there's the Xi in Temo, they're from China. I think it will take time. I think we're not there yet that people are literally making decisions based on the origin of the product uh or the the the the the platform they buy from. Yes. But um I think it's it we're getting there.

SPEAKER_01 18:04

I I think so too. Uh I just or I think yeah, we have to see again how much people's wallets and values, especially if the economy gets tighter, how that plays out. And and there, yeah, again, there is contradicting research that uh people have been growing more comfortable with TMU. That basically they're satisfied with the customer experience and they are more likely to recommend it to someone after they've shopped their ones. And the products seem to be okay for the price.

SPEAKER_02 18:33

Yeah.

SPEAKER_01 18:34

No comment. No comment? I'm not I'm not I'm not a Timu shopper, but but the thing is I do shop on Amazon, and there's probably so much overlap that I would cry if I knew.

SPEAKER_03 18:44

So okay. Yeah. One last thing. Uh you we were talking about the playbook um to to maybe um you know benefit from from this vacant, more open auction uh landscape now. We talked about AR Max for search to really drive incrementality, the new exploration bidding uh functionality, demand-led growth, just to summarize, and please let's make sure we are not forgetting about being more aggressive with the ROA setting. The ROAS is not just the goal you want to achieve, it's the signal. It's as a major prompt to Google. So please think about that. Um all in all, uh, I think you have options now. Um and if there are any more questions, talk to us. We can help you here for sure.

SPEAKER_01 19:27

Yes. If you need help uh with your auction insights, um we we know our auction insights. Yes, yes. Um you can put we have an extraordinary. You can put you can put the auction insights guy on my tombstone, and I'm okay with that. Um yeah. Well, good news, I would say. Yes, it's very is a very positive signal. Yes. Shout out to the U. Yes, exactly. They're using those teeth. No. Yeah. They hey, you know what? We're a little off topic, but I want to give one more shout-out that I love from the EU, which is um they're

Google's hidden GML feature: AI Performance Insights & Share of Voice

SPEAKER_01 20:00

they're working on this thing about interchangeable batteries on smartphones. Yes, yes. Man, I I'm sure it's gonna make the smartphones ugly and totally break the design, but it makes the world a better place. Yes, it does. So anyway. So uh next topic. A hidden feature of Google Marketing Live. Yeah. Well, I was uh this was not in the keynote. We talked about some keynote stuff which is crazy last episode. Yeah, it is crazy. It's a huge feature. And it just occurred to me that probably a lot of people don't know this exists. Yeah. Um I was at a breakout session afterwards where they presented this among other things. And I think it's so cool. It's called AI Performance Insights. And that alone should get you excited. Just titled. Yes, it should. Yes. Because um And it will, because the the the feature is great. Yeah, definitely. I mean, I think Google has done uh really good work the past couple years on increasing transparency. Yes, it's something that they didn't get before, and maybe they still disagree with, but they're doing it. They're giving more transparency into PMAX, and AI Max was built transparently from the start. So a lot of respect to them for listening. Thank you, Google. But the problem is AI mode, AI overviews, there's no breakout for this kind of stuff. And we know that it's growing in volume every quarter. And so it's this new black box growing inside of everything. Um and you know, the extent to which, because ads are not rolled out there everywhere, but if it's not here yet, it will be. It's coming. This affects your organic visibility as well. It'll affect your free listings, which you get through Merchant Center. So that's what they've built here. Um it yeah, uh, let me, I won't I'll complain after a little bit. Let's sell it first. Yeah, let's sell it first, Chris. Um, what they did here that's really cool is this is basically in some ways, first of all. How how how did you call it? Share of the R. They have a metric that they've introduced called Share Voice. Share voice, yeah. You know, for there's Share Voice has been a topic of basically third party third-party software vendors for years now. Um there's also a whole industry that's spun out on AI visibility in the last couple of years. Um and Google is now giving us real or official official data. Actually, yeah. Yes.

SPEAKER_03 22:34

Great. Uh so you you just just to just to uh translate this, I I uh as an online retailer, I would understand my share voice, which is basically my visibility for both my organic presence and the paid presence. That's right. It's this so uh and it is this literally so I can literally look at my organic presence as a as a as a dedicated KPI and my my paid presence.

SPEAKER_01 22:59

Yeah, it's it's very impressive the way they've they've built this. That's cool. That's really cool. You go into Google Merchant Center, that's where this lives right now, and um they there are multiple dimensions to this. So um this follows this is similar. If you if you're familiar with merchant center reporting, you'll know some of these dimensions. You can look at a country and a category combination. Um, you can then set a custom time range, whatever you like. Uh the other thing is that you can split your visibility by free or organic listings, paid listings, or all of that together. Um and so that that's there are other reports with that identical structure, and they've preserved it here, which I think is great because it's a great structure. It's very specific to be able to know, like, yeah, in a given category, in a given country, page, that you're getting really drilled down. Um and then they've added in some new stuff here as well. So it will give you your share of voice and it's gonna give it across different funnel dimensions, um, discovery, consideration, and purchase, basically. Um so what they're doing, they're using, I guess, Gemini, but they're they're they're looking at the context of the chat. And while you won't guess the exact data of that chat, uh they're letting you know this chat was upper funnel, mid-funnel, or lower funnel, basically. Um and now you can see your share of voice, which is your visibility relative to a few peers or competitors um in those different funnel stages. Oh, hell, all right. So it's super powerful. Wow.

SPEAKER_03 24:42

Super granula.

SPEAKER_01 24:43

Yes.

SPEAKER_03 24:44

Because, man, I can tell you, um based on on the conversations I have with with with with the clients I'm in direct contact with, man, this this was one one of the big things. They they knew that there's the shift to these new AI surfaces.

SPEAKER_02 24:56

Yeah.

SPEAKER_03 24:56

But yes, where I mean, okay, great, but how how am I doing there? What it was and again, man, Google is listening here. They're doing a lot of things right here. I I repeat myself, it's just it's I mean we we are we are switching to complaint mode in a minute.

SPEAKER_01 25:14

Yeah, no, I still have more praise first. Yeah, but this this this is great. Absolutely. And like, you know, they'll give you um within each of those funnel stages, you'll get to see kind of activities that are going on. Um, like, for example, in the consideration there might be price comparison or some like looking at detailed specs or whatever. So that lets you know the kind of activity and the popularity score, which is basically um it's another metric. It's showing you like how often this kind of occur uh of activity is occurring within those chats or contexts. This is AI overviews, AI mode, and Gemini app all in there. And you can even get this down, they'll they'll talk about attributes too, like your feed attributes that are uh coming up, that are getting used, that are being activated in these chats. So you can find out like, um, was brand super important here? But there's these new conversational attributes that they've talked about. So you'll see which of the attributes were um were most popular and also your completeness on that attribute. So if you see that there's a popular attribute and you have low completeness, you need to work on that attribute. And this has been one of the big challenges. It's like there's so much to do on the feed right now. How do I do it? What do I prioritize first? And that that would be key, right?

SPEAKER_03 26:34

Yeah. And do I do I get this report on on which granularity level uh do I get this also on on SKU level?

SPEAKER_01 26:41

Or um I have to dig in because I think there are some product level, and even they have there there's it goes pretty far down. But the the thing is that right now this is coming soon. So I can't go and click through it myself. I depend on their little videos that they put out.

SPEAKER_03 26:58

Because man, um just just the product that you have, we shouldn't talk about that probably too early. But that that report, if you get it on a certain granularity level, would of course be the major guiding factor for you for for your last mile feed optimization. Exactly. Especially for these new AI surfaces. That's a hell of a thing, man. Exactly. We have to talk to our CTO. Yes. Shout out to Christian Gorbach. No, but really, I mean, this report, anyway, uh if if you if you use this via tool or but that It's a very cool data source.

SPEAKER_01 27:29

I didn't know that.

SPEAKER_03 27:29

That's great.

SPEAKER_01 27:30

Yeah, it's awesome. No one no one knows it yet, basically, because they buried it in a breakout session. Why Google? I think there's a blog post somewhere about it too. But there's a lot of people, I I hope that for a lot of you this is your first time hearing about it and that it do know a little more about it now. You sold it to me, man.

The campaign-level black box that's still there

SPEAKER_01 27:47

Where are the complaints? I'm very impressed. The complaints would be that uh this is super helpful at the feed level. Yeah. Um, but what remains a black box, the campaigns. Yeah. Because a lot of advertisers are not going to be satisfied to just know their share of voice. That doesn't tell you how big this is. How big, yes. You know, what what's my volume of impressions? Um and what can I do about it beyond the feed? Yeah, yeah, exactly. Like, you know, okay, because here's the paid side. I can improve my I can improve my feed attributes and stuff. That's great. Yeah. What can I do on the paid part? Yes. Uh what how can I optimize that? Yes. Because this is this is where you can actually apply pressure to what's going on or or try to be aggressive. And so I think that um they still have a lot of work to do, but this is I don't want to be in nitpicking. This is an awesome first step. It's yeah, the more I learned about it, because when I first saw it, I was like, okay. Uh, but there's it's very detailed and I think it's really actionable. Yes, very actionable. Yeah.

SPEAKER_03 28:52

At least for for for for the data feed. For the data. We we both believe is in the center of everything.

SPEAKER_01 28:59

I think everyone believes that now. It it definitely is. By the way, this is this is good, right?

SPEAKER_03 29:04

We yeah, more and more people trust and believe us in us. Yeah.

SPEAKER_01 29:10

There's still some some non-believers out there. Yeah. Well, I feel like some things we say, some things there are POVs that we've had for years. And now I'm like, Yeah, materializing. Is it yeah, but also I'm like, is it even a POV book before anymore? Because everyone agrees now. But now we need to tell them what's coming next. Yes. And that's what we do.

SPEAKER_03 29:30

Yes.

SPEAKER_01 29:30

I'll last the episode.

SPEAKER_03 29:32

Should we call it quits or?

SPEAKER_01 29:34

Yeah, I think we I think we're at times.

SPEAKER_03 29:36

So thank you, Chris. Time of recording is a Friday today, right? So let's let's sail off to the weekend. To the weekend.

SPEAKER_01 29:43

Wishing you a good weekend. You too, sir. To our listeners, whatever time of week, time of day, time of year it is.

SPEAKER_03 29:50

I hope you enjoyed the episode. Yeah. And we will be back.

SPEAKER_01 29:53

Yes.

SPEAKER_03 29:53

Mike, thank you very much, sir.

SPEAKER_01 29:56

Thank you, everyone, for listening. This has been another episode of Growing E-Commerce. To learn more, you can visit us at smarter ecommerce.com. And as always, please leave us a review, a shout out on social media, um, put a comment on YouTube. I'll try to reply timely, and we really appreciate it. Thank you. See you next time. See ya.