Leading Local Insights
Leading Local Insights
Latest Episodes
How AI Ads in ChatGPT Are Reshaping Advertising
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media analyst Mike Boland unpack ...
The Hidden Risk: When Traffic Breaks and What That Means for Revenue
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast, Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down why “traffic” is ...
From Forecast to Revenue: Turning Market Data into Sales Advantage
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue.In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Sh...
From Inventory to Impact: The Shift to Outcome-Driven Media Sales
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle, Chief Revenue Officer-...
.png)