Leading Local Insights
Leading Local Insights
Latest Episodes
ChatGPT Ads Hit One Billion
OpenAI’s ad business has reached a $1 billion annualized revenue rate after roughly 200 days, signaling that ChatGPT ads are moving quickly from experiment to ecosystem. In this Leading Local Insights Podcast episode, BIA’s Celine Matthiessen a...
Political Crowd-Out: Record Spending Squeezes Local Advertisers
Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by an exceptional panel of political experts, we explore political crowd-o...
Selling More Than a 30-Second Spot: Advertising That Gets Renewed
Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV
The Connected Car: Advertising's Next Frontier
What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealership.In th...
What Google I/O 2026 Means for Search, Shopping, and Local Media
In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O 2026 and what they signal about the future of search, shopping, and discovery. As Googl...
