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Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023July 06, 2023
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Verticals in the Spotlight: Mattress & Sleep Centers/Furniture StoresMay 22, 2023
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ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB ShowApril 26, 2023
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From Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast GroupApril 13, 2023
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Connected Car Insights with Roger LanctotApril 05, 2023
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Data Privacy and Compliance in Local AdvertisingMarch 27, 2023
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Tracking the Billions of Local Ad Dollars Spent by Home ImprovementMarch 14, 2023
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ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn ClaudyMarch 09, 2023
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In-Dash Visual Radio Ads: Conversation with Quu's Steve NewberryMarch 02, 2023
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NextGen TV Datacasting: Evolving Use Cases and RevenueFebruary 22, 2023
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Assessing OTT by Answering FAQsFebruary 14, 2023
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“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff SmulyanFebruary 01, 2023
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New Year New Insights: Finance/Insurance & EducationJanuary 24, 2023
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New Year New Insights: Restaurants & LegalJanuary 18, 2023
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New Year New Insights: Auto & RetailJanuary 10, 2023
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Successful Selling in Uncertain TimesJanuary 03, 2023
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Local TV Buying and Automation: Ad Agency PerspectiveDecember 13, 2022
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Economic Influencers on the 2023 U.S. Local Advertising MarketplaceNovember 29, 2022
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OTT & CTV: Executive InsightsNovember 10, 2022
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Assessing the Growth and Opportunity of Over-the-Top (OTT)November 02, 2022
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Retail Advertising Spend for the 2022 Holiday: BIA’s ForecastOctober 25, 2022
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Opportunities and Growth in Out-of-Home Advertising: Discussion with Jim Wilson from Talon AmericaOctober 18, 2022
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Targeting and Customization Solutions with CTVOctober 04, 2022
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Simplifying Programmatic Advertising with Joe Marino, MadhiveSeptember 27, 2022
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NextGen TV Datacasting: What’s Ahead for Local Television September 14, 2022
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