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Leading Local Insights

BIA Advisory Services

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
Targeting and Customization Solutions with CTVOctober 04, 2022 Episode artwork Simplifying Programmatic Advertising with Joe Marino, MadhiveSeptember 27, 2022 Episode artwork NextGen TV Datacasting: What’s Ahead for Local Television September 14, 2022 Episode artwork Addressable TV in the Media EcosystemAugust 30, 2022 Episode artwork Research Perspective on the 2022-2023 UpfrontAugust 16, 2022 Episode artwork Insider’s Look at Vevo’s OTT/CTV Strategies and DistributionAugust 02, 2022 Episode artwork Planning & Executing CTV Campaigns with Brian Hunt, Sinclair BroadcastingJuly 26, 2022 Episode artwork CTV Analytics and Insights with Justin Evans, Samsung AdsJuly 19, 2022 Episode artwork An Insider’s Look at Political Advertising with BIA’s New Partner AdImpactJuly 12, 2022 Episode artwork Insights from BIA’s Updated Outlook for 2022 Local AdvertisingJune 29, 2022 Episode artwork NAB Leadership Foundation – Creating the Next Generation of Broadcast LeadersJune 22, 2022 Episode artwork The Importance of Measuring Attribution for CTV and Linear TVJune 09, 2022 Episode artwork Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIAJune 06, 2022 Episode artwork The Future of Local Radio with Mike Hulvey, Neuhoff CommunicationsMay 31, 2022 Episode artwork Bringing Addressable Advertising to Linear, VOD and Streaming TV, with Guest Chris Pizzurro, Canoe VenturesMay 24, 2022 Episode artwork Measurement vs. Currency with Lisa CiancarelliMay 11, 2022 Episode artwork ATSC 3.0 and Watermarking Tech with Richard GlosserMay 05, 2022 Episode artwork CTV Attribution and the Importance of Proof of Performance with Jessica DaigleApril 27, 2022 Episode artwork The Rise of the Cable Advertising Market with Ken LittleApril 21, 2022 Episode artwork The Evolution of Advanced TV: from Addressability to Cross-Platform Measurement with Prasad JoglekarApril 06, 2022 Episode artwork Inside the vMVPD Juggernaut: Skinny Bundles as a New Ad PlatformMarch 30, 2022 Episode artwork Before and After COVID - A Look at Legal Services Local Ad SpendingMarch 25, 2022 Episode artwork Coming Soon to a Screen Near You - $700M in Local AdvertisingMarch 10, 2022 Episode artwork Measuring the Super BowlMarch 01, 2022 Episode artwork Outlook for Online Gambling Ad Revenue in 2022February 17, 2022 Episode artwork