Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
98 episodes
Enhancing Public Safety: The Evolution and Impact of Datacasting
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is developing a nationwide wirel...
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Episode 98
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14:09
2024 Election Insights: Lessons for the Next Cycle
Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast. Tune in to:Identify unexpected twists and cr...
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Episode 97
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43:10
Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler
In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with p...
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Episode 96
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35:53
Local Radio in Focus: Geofencing, Politics, and Revenue Growth
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in...
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Episode 95
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21:56
Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters...
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Episode 94
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30:18
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from B...
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Episode 93
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36:18
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the presid...
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Episode 92
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29:45
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key...
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Episode 91
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28:42
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, whi...
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Episode 90
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13:28
Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience seg...
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Episode 89
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32:45
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, p...
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Episode 88
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32:21
The 2024 Local Advertising Marketplace: Trends to Watch
BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the...
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Episode 87
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25:18
Emergence of Retail Media Networks: A Local Perspective
Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? RMNs are transforming the local advertising landscape, and industry titans like Amazon and Walmart are leading the charge. In this podcast, BIA’s Ri...
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Episode 86
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26:47
Exploring the Impact of Streaming on Local News and Sports Broadcasting
What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think. We discuss this complex topic with our guest Alan Wolk, co-founder and lead analyst at...
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Episode 85
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32:22
Grant Funding and Nationwide Alerting for Public TV Stations
BIA welcomes Kevin Ruppenthal, Director of Operations at SpectraRep, and John McCoskey, Chief Operating Officer of SpectraRep to discuss CPB’s Next Generation Warning System Grant Program. This grant presents an important and immediate opportun...
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Episode 84
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6:35
Unraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPO
Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising platforms in this enlightening podcast discussion.Listen to hear how media companies ...
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Episode 83
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21:07
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates. In this podc...
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Episode 82
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13:03
Verticals in the Spotlight: Mattress & Sleep Centers/Furniture Stores
In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers and Furniture Stores. Listen now to hear how these vert...
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Episode 81
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13:04
ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB Show
Over sixty-five thousand people attended the 2023 NAB Show in Las Vegas April 16-19. NAB’s Centennial Show, the event covered the latest trends and innovations in the industry. Get a perspective on three important topics from BIA’s ...
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Episode 80
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23:11
From Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast Group
“Future forward” is the mantra of Sinclair’s COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing in a future with significant opportunities that are possible to create.In thi...
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Episode 79
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28:03
Connected Car Insights with Roger Lanctot
Roger Lanctot, Director, Automotive Connected Mobility in the Global Automotive Practice at TechInsights, joins our podcast this week to talk about the intersection of connected cars and local ad-supported media. For starters, just as Google ha...
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Episode 78
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35:19
Data Privacy and Compliance in Local Advertising
In this episode, BIA’s Leyla Chatti speaks with Timur Yarnall, co-founder of Neutronian, to discuss the implications of media privacy and data compliance in the local advertising space. Both Chatti and Yarnall examine leading trends in Martech ...
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Episode 77
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27:26
Tracking the Billions of Local Ad Dollars Spent by Home Improvement
BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing. Listen to...
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Episode 76
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13:03
ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn Claudy
In this podcast, BIA’s Managing Director, Rick Ducey, and Lynn Claudy, SPV Technology at NAB, discuss the winding road for ATSC 3.0, where the industry is advancing and where it needs help particularly from the FCC. Claudy also profiles all the...
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Episode 75
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33:18
In-Dash Visual Radio Ads: Conversation with Quu's Steve Newberry
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program...
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Episode 74
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35:02
