After taking all continuing COVID effects into consideration, BIA estimates $173.3 billion in total local advertising this year. That is a $17.8 billion increase from 2021. So, who’s spending these ad dollars?
Get a CEO perspective on local advertising in this podcast. BIA’s CEO Tom Buono, and SalesFuel’s CEO C. Lee Smith, discuss their expectations for the Finance, Retail and Automotive verticals. Each has strong implications for 2022, while also being the top spenders in the PC/Laptop media channel. According to BIA estimates, PC/Laptop* is projected to experience a tremendous growth rate of 11.8 percent through 2026 making it an important channel to monitor.
(Note: This discussion is a continuation of the kickoff webinar for the 2022 Winning Local Media Sales series both firms are hosting together this year. Stay tuned for upcoming webinars on www.bia.com.)
* PC/Laptop includes all revenues generated by online companies selling locally targeted advertisements to be displayed on a PC/laptop.