BIA forecasts local video will reach $40.5B in 2022. Of the six channels that comprise local video, local TV over-the-air (OTA) is the dominant local video channel with $23.2B.
However, the local video advertising market is becoming more competitive with PC or Laptop, Out-of-Home (OOH), and mobile video. While this means the shares of local TV and cable system advertising are eroding, they are still used as part of media advertising mix by many different types of advertisers. In this podcast, BIA’s Rick Ducey explains the current situation and anticipated trends for local video.