As more states legalize Online Gambling, ad dollars flowing into this area offer new sources of local ad revenue.
In this episode, Mark Fratrik, Chief Economist for BIA, breaks down the ad forecast for Online Gambling this year. Overall, we estimate over $1.6 billion will be spent across 16 advertising channels. Traditional channels will account for more than $2 out of every $3 dollars spent by advertisers. As usual, due to the nature of marketing and promoting a new service, advertising tends to rely heavily on traditional channels like over-the-air television and radio, cable, and print to get the message out to a large audience. Listen now to hear how this area is growing quickly and the opportunity it offers to local sellers.