Bruce Friend, Chief Revenue Officer for Screen Engine/ASI, has long specialized at the crossroads of the entertainment and research industries. In his current role, he oversees the development and go-to-market strategies for all new Screen Engine/ASI survey-based and big data research products and services, as well as the overall growth strategy for the business. BIA’s managing director Rick Ducey is joined by BIA advisor and advanced TV strategist Mitch Oscar to talk about the theatrical film industry, film goer audience and marketing research and what we can expect to see in 2022 from the film industry in terms of film output and marketing investments.