Leading Local Insights

Before and After COVID - A Look at Legal Services Local Ad Spending

March 25, 2022 BIA Advisory Services Episode 39
Leading Local Insights
Before and After COVID - A Look at Legal Services Local Ad Spending
Show Notes

In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the COVID pandemic.  Suzanne discusses BIA’s overall spend ad forecast estimate for the vertical, comparing 2019 to 2022. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.