In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions.
In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.
In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions.
In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.