Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Inside the vMVPD Juggernaut: Skinny Bundles as a New Ad Platform
March 30, 2022
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BIA Advisory Services
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Episode 40
In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions.
In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.