Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
The Evolution of Advanced TV: from Addressability to Cross-Platform Measurement with Prasad Joglekar
•
BIA Advisory Services
•
Episode 41
The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping, incremental reach, optimization, and attribution. Prasad Joglekar has spent 15 years in this space and offers his unique perspective.