BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a $6.3 billion market in 2022. Ken started in cable with Group W Broadcasting and Cable in 1985 and then spent most of his career with Ampersand (aka NCC Media). In a fascinating discussion BIA’s Rick Ducey joined by co-host Mitch Oscar, Ken shares a behind the scenes look at the cable business, the growth of advertising and how data and technology evolved to sow the seeds of today’s advanced television ad platforms as they evolved from “sequential advertising” to addressable ads.