The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.
Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms. The company is owned by Charter, Comcast, and Cox.
The podcast is moderated by Rick Ducey, BIA’s Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.