Leading Local Insights

Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIA

June 06, 2022 BIA Advisory Services Episode 48
Leading Local Insights
Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIA
Show Notes

NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations.

The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis of Black Owned radio stations, including specific station revenue and audience metrics.  

In this podcast, BIA’s Managing Director, Rick Ducey, speaks with NABOB’s President and CEO Jim Winston about key findings from the report and the impact it can have as NABOB looks to engage with the advertising community to do significantly more business.