CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments.
In this podcast, BIA’s Managing Director, Rick Ducey, speaks with Samsung Ads’ Justin Evans, Global Head of Analytics and Insights help us understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile.
You will also hear Justin’s ideas about TV Everywhere apps and his thoughts on “currency”.