CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019. In this podcast, our guest Brian Hunt, head of OTT and CTV Advertising for Sinclair discusses the planning and execution of CTV campaigns. He shares the strategy and inception of Sinclair’s major CTV platforms and gives us his insight into the planning and execution of CTV campaigns. The discussion also covers the advantages and disadvantages of managed service vs self-service campaigns.
Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.
CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019. In this podcast, our guest Brian Hunt, head of OTT and CTV Advertising for Sinclair discusses the planning and execution of CTV campaigns. He shares the strategy and inception of Sinclair’s major CTV platforms and gives us his insight into the planning and execution of CTV campaigns. The discussion also covers the advantages and disadvantages of managed service vs self-service campaigns.
Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.