Every month, Vevo reaches 25% of the audience in their U.S. and worldwide markets through OTT/CTV, making them a 24/7 linear programming platform.
In this podcast, BIA’s Leyla Chatti speaks with Kevin McGurn, President of Sales and Distribution at Vevo, to discuss how music distribution has evolved in the digital landscape and how they’ve successfully used OTT/CTV distribution strategies to build a leading music video platform. McGurn also touches on the opportunities for local advertisers.
To examine local OTT directly, BIA recently released a new research report with Vevo, OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends. The report shows that BIA forecasts just over $2 billion in OTT advertising in 2022, and why and how it’s fair to make the claim that the sheer number of impressions makes local OTT/CTV competitive with, but also complementary to, both linear TV and digital advertising.