Since negotiations for the 2022-23 Upfront began, there have been lots of media articles crowing about how well the broadcast and cable networks did in the Upfront. On average, so the trade publications tout, there have been CPM increases in the high single digits - year to year – and marketers and their agencies have incorporated more third party and first party data analysis as part of their evaluation process than ever before.
In this podcast, our guest Tom Ziangas, SVP of Revenue & Strategic Research at Crown Media, shares his insights on the Upfront negotiations. An expert in monetization strategies, the setting of industry standards, cross-platform measurement and attribution methods, Tom offers a unique take on the outcomes from a research perspective that also offers keys for future Upfronts.
Since negotiations for the 2022-23 Upfront began, there have been lots of media articles crowing about how well the broadcast and cable networks did in the Upfront. On average, so the trade publications tout, there have been CPM increases in the high single digits - year to year – and marketers and their agencies have incorporated more third party and first party data analysis as part of their evaluation process than ever before.
In this podcast, our guest Tom Ziangas, SVP of Revenue & Strategic Research at Crown Media, shares his insights on the Upfront negotiations. An expert in monetization strategies, the setting of industry standards, cross-platform measurement and attribution methods, Tom offers a unique take on the outcomes from a research perspective that also offers keys for future Upfronts.