Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about.
In this podcast, Madhive’s Joe Marino shares his insights on how despite the complexity, programmatic actually simplifies and empowers the cross-platform advertising market.