In this podcast, BIA’s Leyla Chatti talks with Walt Horstman, the Senior Vice President, and General Manager at TiVo, about CTV. They discuss how CTV is providing advertisers with targeting and customization solutions for their TV messages.
Horstman shares his vast experience about CTV and the streaming space to explain what is possible right now and the unique value proposition CTV offers advertisers. He also examines the key challenges for marketers as they add CTV commercial inventory into their television campaigns.