Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) accounts for about $8 billion in advertising to reach local audiences. It’s a growing channel according to BIA’s forecast estimates and one that is capturing a lot of attention recently.
In this podcast, we speak with Talon America’s CEO Jim Wilson to get his insights into the make-up and operation of the out-of-home advertising ecosystem. He shares his perspective on key trends to keep an eye on in this fast-evolving space covering OOH advertiser types, measurement, cross platform buying opportunities and 2023 opportunities.