As the holiday season approaches, all eyes are on Retail stores and their outlook for ad spending. In a two-part report series, BIA examines what the larger retail outlets (i.e., Clothing Stores, Department Stores, Home Centers, and others) and specialty stories (i.e., Electronic, Furniture, Jewelry, Sporting Goods and more) will spend across different media to attract consumers.
In this podcast, BIA’s Senior Media Analyst, Leyla Chatti, discusses BIA’s forecast and findings for the Retail industry with Mark Dugan, Director of Data Insights, and Client Relations at BIA. They examine the impact of inflation on this year’s holiday selling season and explain BIA’s estimated ad spend for 2022 across traditional media and digital media.
Mark also shares the best opportunities for local sellers, including the growth of OTT in these categories and how OTT can be used to increase local revenue.
Interested in accessing the full report? BIA ADVantage clients can login to download. Reports can also be purchased on our cart. Enter the promo code HOLIDAYRETAIL50 to purchase both for the price of one.