Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Assessing the Growth and Opportunity of Over-the-Top (OTT)
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BIA Advisory Services
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Episode 63
This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.
Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:
- What’s driving OTT’s growth?
- What are the challenges for OTT as it continues to grow?
- In 2024, will OTT be a significant player in Political spending, and can it complement TV OTA?
- How do local sellers and broadcasters compete in this space, especially with all the giants already in play?