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Leading Local Insights

Assessing the Growth and Opportunity of Over-the-Top (OTT)

November 02, 2022 BIA Advisory Services Episode 63
Leading Local Insights
Assessing the Growth and Opportunity of Over-the-Top (OTT)
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Leading Local Insights
Assessing the Growth and Opportunity of Over-the-Top (OTT)
Nov 02, 2022 Episode 63
BIA Advisory Services

This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.

Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:

  • What’s driving OTT’s growth? 
  • What are the challenges for OTT as it continues to grow? 
  • In 2024, will OTT be a significant player in Political spending, and can it complement TV OTA? 
  • How do local sellers and broadcasters compete in this space, especially with all the giants already in play?
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Show Notes

This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.

Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:

  • What’s driving OTT’s growth? 
  • What are the challenges for OTT as it continues to grow? 
  • In 2024, will OTT be a significant player in Political spending, and can it complement TV OTA? 
  • How do local sellers and broadcasters compete in this space, especially with all the giants already in play?