Leading Local Insights

OTT & CTV: Executive Insights

November 10, 2022 BIA Advisory Services Episode 64

BIA has been closely examining the growing investments in Over-The-Top (OTT) and CTV. To look at it from an industry expert perspective, BIA held executive interviews while writing the report, The Local Programmatic Marketplace: OTT and Digital Reach Extension Channels

In this podcast, BIA’s Leyla Chatti and Rick Ducey share top findings from the interviews to offer insights into current observations around the state of programmatic buying in the OTT and CTV ecosystem. They also discuss the business verticals most interested in buying this type of advertising.