2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Auto supply chains, inflation and a potential recession are all concerns that will continue into the new year.
With that backdrop, BIA has issued its 2023 U.S. Local Advertising Forecast, a significant gauge on how the economy will affect overall local advertising nationwide and within local markets.
Listen to this podcast to hear BIA’s CEO & Founder, Tom Buono, and Nicole Ovadia, VP Forecasting and Analysis discuss the firm’s expectations for next year, the current state of digital advertising, and vertical ad spending.
For more public findings from the 2023 Forecast, click here. The BIA ADVantage platform has been updated both with the nationwide and local market forecasts. Clients can login here.