BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing.
Listen to this podcast now to get top takeaways from one
of BIA’s most popular reports on local advertising. BIA analysts share the
company’s expectations for advertising spend across media channels and identify
the top spending sub-verticals within Home Improvement.
Clients can download the full report from BIA ADVantage. The report can also be purchased in here. (Podcast listeners: enjoy promo code
PODCAST10 to save 10% on the price.)