Leading Local Insights

OTT in the Local Media Ecosystem

March 15, 2021 BIA Episode 1
Leading Local Insights
OTT in the Local Media Ecosystem
Chapters
Leading Local Insights
OTT in the Local Media Ecosystem
Mar 15, 2021 Episode 1
BIA

In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.

Show Notes

In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.