Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Home Services
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BIA Advisory Services
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Episode 2
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the February webinar covering the super vertical Home Services. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend for four important Home Services sub-verticals: Lawn & Garden, Plumbers & HVAC, Flooring, and Other Building Services.
Want to know more about our upcoming Local Digital Event Series? Find the full line up here: https://bit.ly/2021DigitalSeries.