Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Getting Your Share of the Ad Wallet
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BIA Advisory Services
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Episode 3
Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet.
In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like audio streaming and online video services. Tom explains how understanding your position in the marketplace will guide you to better manage to competition and increase your share of the ad wallet.