Leading Local Insights

Getting Your Share of the Ad Wallet

March 29, 2021 BIA Advisory Services Episode 3
Leading Local Insights
Getting Your Share of the Ad Wallet
Chapters
Leading Local Insights
Getting Your Share of the Ad Wallet
Mar 29, 2021 Episode 3
BIA Advisory Services

Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet. 

In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like audio streaming and online video services. Tom explains how understanding your position in the marketplace will guide you to better manage to competition and increase your share of the ad wallet. 

Show Notes

Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet. 

In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like audio streaming and online video services. Tom explains how understanding your position in the marketplace will guide you to better manage to competition and increase your share of the ad wallet.