In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.