Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Legal Services’ Ad Spend Activity
•
BIA Advisory Services
•
Episode 4
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.